The Longoni brand joins the Atlantic Challenge Cup

Atlantic Challenge Cup (ACC) logo banner 777x437

Today, the IBPF announced that the Longoni brand have agreed to partner the upcoming Atlantic Challenge cup. Longoni, started in 1945, has become the Ferrari of the cue world, first exporting cues to the USA in the sixties. Pierluigi Longoni has been the figurehead of the Longoni brand in recent years, taking over from where his parents left off, he was delighted to partner the ACC, especially proud as it will be on Italian soil.

Pierluigi said ” It’s a great pleasure for us to support the Atlantic Challenge Cup 2019 as we did for the 2018 edition in the USA. Giving visibility to young generation of players has to be a priority of the whole billiard industry, like it is for us.”

Longoni Logo w450

IBPF President David Morris said, “I am pleased to welcome the Longoni brand as a partner in this event and I am sure their involvement will help promote the ACC in Italy this November. Longoni are a brand recognized throughout the world and to team up with them for this event is a delight”

Launched by the European Pocket Billiard Federation and the Billiard Congress of America in 2015, the Atlantic Challenge Cup pits the best of youth from Europe and America in a Mosconi Cup style event in a race to 11 with a possible 21 total matches. Six players on each team, four boys and two girls, will battle it out to see who will have the bragging rights across the Atlantic.

Press release issued by the EPBF/BCA.

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